So, just before Christmas Avalaan had our Autumn/Winter 2010 Technical wear photoshoot!

Here's a sneak peek of what went down, including some sneaky sneaky iPhone (yes, we all have them now) photos.

In typical Ava'Fashion, we 'borrowed' Familia members Smokelife's warehouse for the day, which as well as being super-duper uber cool, was ABSOLUTELY FREEZING... We must have been crazy!

Luckily for the models (none other than the newest Familia member - skating extraordinaire Pete Adams, and holding up the all-important female side of things, notorious Avalaan pin-up Jess Hargreaves!) the apparel was super-cosy and warm, so we just about survived our very own 'winter of discontent'!

Pete and Jess doing 'model idiot' things. Pete hasn't quite got the hang of it yet?

'retail is detail' - Logan

Wild prints and Dr. Who monsters...

Well, we had a fun & frozen day... The Autumn/Winter tech gear hits the Avalaan store and online store in October 2010...

Until then, if you need your Ava'tech fill, check out our A/W 2009 awesomeness HERE.

Peace!